PLANNING: My Target Audience

1. Who is my primary target audience? 

 British young males and females from ages 15-25 (young adults and teenagers enjoy thrills more than older generations) who enjoy watching films with thrill and suspense. Might attract a wider female audience due to a female lead.

2. What kind of films and television are they likely to prefer? 

Our target audience are likely to enjoy thrilling television series with strong, gripping narratives. The genre horror might also appeal to them if they enjoy the realism of horror films that are based around real life events rather than a supernatural element. During our further research on films and television series that might interest our target audience, we found that the psychological thriller Netflix series 'You', adapted from the novel by Caroline Kepnes followed a similar narrative we were developing. It follows the story of Joe, a bookstore manager, who upon meeting Guinevere Beck becomes infatuated with her. He feeds his obsession using social media to track her and remove obstacles in their romance. The themes of obsession and stalkers relate extremely well to our film opening through the sense of the victim being unaware of the threat of someone close to them. 

3. What platforms do they choose to watch films and where are they likely to see information about films?

Our target audience are likely to enjoy streaming our film online on sites such as Netflix and Amazon Prime video, as they are easily accessible for younger generations to watch on their phones or electronic devices. Similarly, younger generations are likely to see information about films on social media and therefore we will put an emphasis on social media when we market our films. However, our audience is also likely to enjoy the movie in a cinema, to immerse themselves in the thrill and atmosphere the big screen creates.

4. What brands do they prefer? (food, clothing, media)

Brands which a younger audience would enjoy, for example: Nike, Adidas (also inspired by the element of sports in our film), social media such as Instagram, snapchat and tiktok, clothing brands such as Topshop, Urban outfitters and Zara and fast food brands might also be a preferred food choice due to the younger appeal, for example: Nandos, McDonalds and KFC.

5. What makes my film stand out from the competition? 

Our film encompasses a sense of realism, intensifying the drama, and is a gripping story based on realistic concepts that that could happen in the real world. This is effective in immersing the viewer in the story through provoking emotions of the paranoia and fear our protagonist feels. We are also challenging the stereotypical male stalker and female victim, and instead having a female predator introducing a new element and avoiding the cliché. 

6. Why should my audience watch my film? 

Exposes the reality of being stalked in a thrilling, immersive way, with features from both the genres horror and psychological thriller. The female lead helps to empower women and promote feminism in the film industry.